Do you ever struggle to find a topic worth talking about in a press release?
You know you need to publish content to stay relevant and keep the attention of your audience, but it's hard.
Content creation, especially pinpointing newsworthy press release topics, can be a struggle.
We get it, and that's why we put together a list of 10 tried-and-true press release topics you can use in those times your creative juices just aren't flowing.
You can tailor these topics to fit your specific industry or target audience.
From company updates and industry data to product launches and new hires, these topics will keep your audience interested.
Say goodbye to the stress of coming up with new ideas and hello to topics that fuel your press release distribution efforts.
10 Press Release Topic Ideas
Anniversary
Your company’s anniversary is the perfect topic for a press release. Whether it’s five, 10, 15, or more years, celebrating this milestone with a press release is an excellent way to show your audience that you’re building a lasting brand.
TIP: In this type of press release, share information about your company’s history, changes made over the years, goals achieved, major awards won, and the plans you have for the future. Include a quote from a C-suite executive.
AWARDS
There are plenty of press release services to choose from. You want to work with a company that has experience
and
is recognized for its product(s)/service(s).
In business, especially, awards are votes of confidence. They show your target audience you’re a leader in your industry and good at what you do.
Those awards translate into increased credibility and trust – two factors that play a major role in whether a person does business with you or not.
That’s why press releases that share the news you’ve won an award or received honorable industry recognition, are important for building brand awareness for your company.
For example, as a leader in press release distribution, we’re proud to receive G2 badges that highlight our spot as a trusted resource for press release services for thousands of customers around the globe.
To share our news, we distribute a press release. Here’s an
example
.
Business Funding
A newsworthy press release topic is expansion. If your company receives funding, use it as a campaign springboard.
Talk about the funding you received, its significance, the plans you have to use it, and how it’ll positively impact the future of your business.
Community Involvement
"Feel good” stories are some of the most popular pieces of content on the internet.
In fact, there are entire social profiles dedicated to them.
People gravitate to those stories – the stories that put a smile on our faces and restore our faith in humanity.
If your company is volunteering time or resources to an organization, making a donation, or performing some sort of charitable act, create and send a press release about it.
When writing this press release, emphasize the
why
of your actions.
Why are you doing (insert the blank)?
Use storytelling to highlight your story to humanize your company and show, don’t just tell your target audience you care about the community.
Why are you getting involved with this charitable organization? Highlighting your
why
humanizes your company and shows people in your community you’re an active member giving back.
In-Person/Virtual Events
Events like conferences and trade shows are strong topics to cover in a press release.
Event press releases show your target audience, you’re active in your industry, willing to learn more and share your knowledge with your peers.
Using press release distribution to highlight your presence at events is an excellent way to build a buzz before you even arrive.
Our blog post,
Attending a Conference? Send a Press Release
shares details about what you should include in your event press release as well as examples.
