Introduce Your New Hire with a Press Release Done Right

You did it! You found the right fit for a key role in your organization.
 
All the details are settled, and this person is ready to start their journey with your company.
 
What’s next?
 
Your next step is officially announcing your new hire with a press release.
 
This new hire press release will act as an introduction, and while the press release format  should be like any other, the information will differ.
 
In this blog post, we help you identify and amplify the talking points that matter most.


 

How do you know when to write a new hire press release?

While every person in your business serves an important purpose, you want to reserve new hire press releases for upper-level management and C-level executives.
 
Now, there’s a fine line between oversharing and sharing just enough.
 
When writing a new hire press release you don’t want to highlight the person’s entire corporate background and life before they took on this role.
 
It’s actually the opposite.
 
So, let’s look at what you should include in a new hire press release.

Follow this Basic Press Release Format

Your content should be straightforward.

You want to keep the content between 300 and 400 words (That’s the ideal press release length ).

 
The standard press release format, including a new hire press release, should include:

• Start with an attention-grabbing headline
• Include a sub-headline. This section is used to further explain the main message of the press release and build on the promise made in the headline.
• A dateline. The dateline includes the date (when your news is available to the public) and the location of your company’s headquarters.
• CITY, STATE (or COUNTRY) / ACCESSWIRE / Month Day, Year /
• Next to the dateline, you’ll make the initial announcement of your new hire. Here's an example:
• COMPANY, SHARE WHAT YOUR COMPANY DOES/SERVICES PROVIDED, is pleased to announce NAME, as its OFFICIAL TITLE.
• Include a paragraph about their skills, previous (relevant) experience, and expectations in their new role.
• A quote from either the CEO, President, or C-Level representative of your company.
• Add your boilerplate
• Media Contact Information:
• Company Name
• Contact Name
• Phone Number
• Email Address
• Website Link(s)
• “SOURCE:” – Add the company’s name, i.e., the source of the release

See? Pretty straightforward.
 
But, there’s still room to take these sections of a press release to the next level... Here’s how. 

Compose the New Hire Headline

Your  headline  should include your company’s name, the new hire’s name, and his/her new position in your organization.

 
Examples:
‍
“ACCESSWIRE Announces the Addition of [New Hire’s Name] as [His/Her Title] of the North American Sales Division”

“Issuer Direct Corp. Welcomes [New Hire’s Name] as Chief Marketing Director”

“[New Hire’s Name] Appointed as Issuer Direct Corp.’s EVP of Sales and Marketing.”

Building the Body of the New Hire Press Release

Make sure you have answers to the following questions that you’ll address in the first paragraph:

• WHO is the new hire?
• WHAT will the new hire be doing?
• WHERE did he/she previously work, and what was his/her title there?
• WHEN will/did the new hire start working for your company?
• WHY is this important enough to announce publicly?
  

TIP: Insert your company's logo or a picture of the new hire after the first paragraph. This helps break up large blocks of content. ACCESSWIRE does not charge a fee for including a logo!

Share a Quote from C-Level Company Representative

Include an upbeat and positive quote from a C-suite executive in your company.

For example:

“We’re thrilled to bring NAME into our organization,” said [Name of C-Level/President and his/her title]. “We know he/she will bring incredible expertise to this role, and I’m confident he/she will serve as a thought leader for the team, and the employees he/she will directly oversee. I look forward to seeing the great strides he/she will make as our new [Title].”

Share Some Background Information and the New Hire’s Qualifications

Include their previous experience, expertise, accolades/awards/accomplishments, and talk about how this new hire will strengthen your business.

Other points of interest you may want to include are:

• Previous companies and positions held
• Years of experience in either the sector or as a C-suite employee
• Degree(s), certifications and/or honorable titles
• Special recognitions (i.e., Forbes 40 under 40, etc.)
• Veteran status
• Notable accomplishments

TIP: Less is more! There’s no need to list everything – just enough to impress.

Feature the New Hire in a Quote (Optional)

Example: “I’m fortunate to have the opportunity to be a part of the [Company Name] team,” said [New Hire Last Name]. “I look forward to helping the company expand into new markets while continuing to deliver a high level of customer service to our customers.”

Expand on the Impact of Their Role in Your Organization

Talk about how your new hire will impact the goals and success of the company, and/or how he/she will be a welcome addition to the community, board of directors, or whatever group he/she will serve in the new role.

Share the synergies this new employee brings to the organization and their potential contributions to the business.

Include a Professional Photo or Headshot of the New Hire

Graphics give press releases more depth about the person joining your company and put a face to the name.

If possible, make sure the image aligns and/or blends well with your company’s brand.

New Hire Press Release Template

Now that you know the various pieces that go into a new hire press release example, it’s time to write one of your own!

Click the button below to download your free new hire press release template and get started today!