5 Benefits of Using a Wire Service
If it feels like your marketing and communications efforts are a car stuck in the mud – the wheels are turning, but you’re not moving, using a wire service could be the push in the right direction that you need.
A wire service is a tried-and-true marketing initiative that amplifies a brand’s news to the right people – relevant media contacts and your target audience.
If you’ve never used press release distribution before, now is your chance to unlock your brand’s potential.
Here are the top five benefits of using a wire service.
Increased Visibility
Online visibility shouldn't feel like
Where’s Waldo?
You shouldn’t send the media and your target audience on a hunt to find you among the sea of other brands and information that’s available to them.
You want to make it easy for them to find your content.
Press release distribution can help with that by giving your online visibility a boost.
A wire service gives brands an all-access pass to meet their audience where they are through the media outlets they spend the most time.
When you send a press release on the wire, it increases your chances of securing features on prominent and relevant websites and online publications which improves your reach.
For instance, at ACCESSWIRE, our distribution channels are made up of thousands of media outlets that include newspapers, magazines, TV stations, and online publications.
When you distribute a press release with our distribution channels, you’ll reach these outlets and widen your reach.
This expanded reach attracts attention and helps position and solidifies your position as a thought leader in your industry.
Strengthened Credibility
To prove your credibility, you have to do things that strengthen it.
Using a credible wire service can do this.
At ACCESSWIRE, we’ve built our business on providing our customers of all industries and sizes with press release distribution services that maximize their moments.
Every time a customer uses our wire services to share a press release, they do so with confidence knowing that their news is getting the amplification it needs and deserves.
When you distribute a press release on a credible wire service like ours to credible distribution networks and journalists, you build those relationships that strengthen your reputation for providing accurate and reliable information.
And, when you build those
journalist relationships
, you in turn increase your chances of future earned media opportunities that’ll give your brand awareness a boost.
Improved SEO
Press release SEO isn’t something to overlook. In fact, when you work with a reputable wire service, you can improve your website’s ranking on the search engine results page (SERPs).
This is because wire services are often used as a source of news for media outlets.
And, when your press release is published on the wire service’s website, it’s often indexed by search engines and appears in search results.
This helps you reach a wider, more interested audience and attracts organic traffic to your website.
To that point, press release distribution has the power to create
backlinks
from authoritative news outlets and media websites.
Backlinks help improve your website's authority and credibility, which can lead to higher rankings for specific keywords and phrases.
