As a public relations (PR) professional, you’ve seen first-hand how a well-timed and strategic press release can help amplify the reach and impact of your news.
When it comes to events, sending an event press release can help companies pique media interest, create excitement, and attract more attention to their involvement.
But, much like with any marketing tactic, the topic of timing comes into play.
When is the best time to issue a press release for an event?
That’s the question we answer in this blog post.
What’s the best publishing schedule for an event press release?
The effectiveness of any press release distribution campaign, but especially an event press release hinges on timing.
To get the most out of your efforts, follow this suggested posting cadence:
Pre-event - Announcement
Aim to send your initial announcement of your involvement, whether it’s attending, hosting, or sponsoring about two weeks prior to the event.
This gives your news enough time to reach the right people and keeps you top-of-mind.
Pre-event – Reminder
To build on the momentum you’ve created, consider sending a reminder-style press release about two to three days before the event. This serves as a reminder for the people who saw your first press release and a new opportunity to reach more people who might have missed your first campaign.
Post-event – Recap
After the event, you can send a final press release that highlights your experience at the event. Include successes, share photos and video, include noteworthy quotes from participants and organizers if possible, and offer your key takeaways.
This press release will extend the lifecycle of your involvement in the event with the media, but it also encourages people who didn’t go this year, to go next year.
What’s the best day to distribute a press release?
While there’s no magic day and time guaranteed to generate the best results for your press release distribution, there are suggestions.
We suggest
distributing your press releases mid-week
. Think Tuesday through Thursday. These days yield the best engagement.
When it comes to timing, aim for between
10 a.m. and 2 p.m
.
It’s important to note that these are just suggestions.
The more press releases you send, the more data you’ll collect that’ll help you tailor your approach and sending times moving forward.
3 Effective Ways to Promote an Event Press Release
You want maximum exposure for your brand leading up to an event. To help with that, try these three promotional strategies:
Use Your Website and Social Media Channels
Once your release hits the wire, amplify it by featuring it in your website’s
Media Room
and share it across your social channels.
