What is media monitoring?
Brands need to stay informed to stay relevant.
Media monitoring tools proactively track and analyze brand mentions, industry updates, competitor activities, and relevant keywords across media channels.
Why is media monitoring important?
Keeping tabs on the media helps brands spot trends, identify content gaps, and alert them of a potential crisis.
They can also monitor customer feedback, their reputation, campaign performance, and their competition by getting alerts tailored to their preferences.
These insights empower brands to adjust their strategies so they can capture and keep their target audience’s attention.
Types of media monitoring
Various types of media monitoring include:
Broadcast Monitoring
This involves tracking radio and television broadcasts.
Print Media Monitoring
This form of monitoring tracks newspapers, magazines and other print publications.
Online Media Monitoring
This keeps track of online blogs, forums, and other websites on the internet.
Competitor Monitoring
Keeping an eye on your competitor’s activity is an important part of business. Competitor tracking analyzes your competitors’ online presence and media coverage.
Social Media Monitoring
This form of monitoring collects content that’s shared on social media platforms.
Media monitoring gives businesses valuable data to help them make smart decisions and stay competitive in their industry.
Benefits of media monitoring
The continuous tracking of media publications provides organizations with opportunities to capitalize on. These brand-building benefits include:
Reputation Management
Your
reputation
is everything in business.
Media monitoring can help brands stay in the know of what their target audience is saying about their brand. This could be good, bad, or indifferent feedback.
No matter the sentiment, brands can act accordingly to preserve and strengthen their reputation.
Crisis Management
Word moves fast and that’s why businesses need to move faster when crisis strikes.
Media monitoring can help brands detect potential crises before they occur, enabling them to execute their
crisis communications strategy
.
Swift and effective communication can mitigate the potential long-term damage for a brand.
Competitive Intelligence
Competitive intelligence is invaluable.
Monitoring your competitors can help you identify content gaps and improve your own products and services.
Performance Tracking
In the current economy, every dollar counts.
If you’re investing in
press release distribution services
and other marketing initiatives, you want to get a return.
Media monitoring provides insights on campaign performance to track a campaign’s effectiveness.
Customer Service
Your customers are your brand’s oxygen. Without them, you’re out of business.
Media monitoring helps you respond quickly to customer feedback to help you improve customer satisfaction and create brand advocates.
How to Choose the Right Media Monitoring Service
Google Alerts and Google Trends can give you updates, but, they only scratch the surface.
How do you measure sentiment? What about the other search engines outside Google?
This is where a media monitoring tool comes into play as it can scrape the internet beyond just Google.
When selecting a tool for your company, consider:
- Where are they getting their information from?
- Can you customize your experience? How many alerts can you set?
- How many users can you have?
- Are there upcharges?
- Is there sentiment analysis?
At ACCESSWIRE, our Media Monitoring tool is part of our
Media Suite
and is:
Easy-to-Use
Our intuitive and easy-to-navigate interface makes collecting and analyzing data about your brand, competitors, and industry easier.
Informative
We search online to provide you with new content, helpful insights, and connections to journalists interested in your news.
Customizable
Create as many alerts and as often as you’d like and give your team individual access to the platform at no extra cost.
Data-Driven
Learn how you compare in your industry, what your audience thinks of your brand, and the latest trends.
Schedule a free demo to see our media monitoring
tool in action.
