However, to be successful with this communication method requires that a company not only shares something newsworthy, but that they use the right
press release distribution services
to share it.
Having a better feel for the nuances of press release distribution can put you in a position to positively impact your media outreach success.
What is Press Release Distribution?
Press release distribution
involves taking a press release (a written news announcement) and sharing it on the
wire
, so journalists and media outlets see your news. The goal is to gain coverage and better visibility.
You can send a press release manually. But, most people rely on press release distribution services to expand reach and maximize exposure.
Press Release Distribution Mistakes
To understand press release best practices, it’s important you understand the common mistakes associated with this marketing method and how to avoid them.
Here are six:
Mistake 1: You’re not focusing on your target audience.
Brands make a mistake by focusing on getting the widest reach without considering their target audience for the press release.
When creating content, think about who you’re trying to reach. This will help you write something that resonates.
Mistake 2: You use the wrong wire service.
There are several press release distribution services on the market, all touting unique benefits. But, not all press release distribution services are created equal.
When vetting a wire service:
- Look at their reviews to see what customers are saying about their experience and the quality of their services.
- Explore their distribution options and find one that aligns with your needs and goals.
- Understand what’s included in the price. While a lower ticket price might be appealing to you, do some digging. It may seem attractive, but it can end up costing more with additional charges and extras.
Mistake 3: You’re ignoring timing.
Timing is everything. Avoid sending a press release on the weekends or holidays. Gain a better understanding of the days/times that work best for your brand and industry by sending more press releases and studying the data.
At ACCESSWIRE, we provide detailed analytics report with every press release.
Mistake 4: You don’t include multimedia.
Adding a multimedia element to your press release, whether an image or video is important as it'll enrich your message. Not to mention, multimedia is a commonly shared element of a press release campaign.
Mistake 5: You’re not optimizing your content
for search engines.
Every press release campaign should focus on one search engine optimization (SEO) keyword. Doing this improves discoverability.
Read this blog to learn
How to Choose the Right SEO Keyword for Your Press Release.
Mistake 6: You’re using too much jargon.
Using too much industry jargon can alienate readers who might not be familiar with it. Keep your language simple, clear, and highly accessible to reach more people.
How to Submit a Press Release
Submitting a press release with ACCESSWIRE is simple:
- Craft a compelling press release. Use the inverted pyramid to follow the right press release format to highlight the most important details.
- Choose from one of our four distribution channels and find the right fit for your news. Upload your content and share your news on the wire.
- Review your analytics report to measure your campaign’s performance, track online coverage, and identify your strengths and weaknesses.
ACCESSWIRE – Press Release Distribution Services
For nearly 20 years, we’ve helped companies around the globe amplify their messaging with our powerful distribution channels and flat-fee pricing.
If you're ready to move forward with press release distribution,
explore our
pricing
options
and find the right distribution channel for your news.
