Summary
Think of your press release summary as the overview of your content. This portion of your press release is meant to give readers additional details that support the headline, pique their interest even more, and/or confirm the topic of the press release. You don't want to give it all away in the summary, but you do want to give them enough that it reels them in even more to read the press release in its entirety.
Date and Location
This portion of a press release creates a level of immediacy. This information is placed at the beginning of the press release right before the first line of body text. It's typically separated by an em dash with spaces.
When writing your dateline, always capitalize the city's name, abbreviate the state, and provide the date in its entirety.
Here's an example:
RALEIGH, N.C., January 11, 2023 — First line of body text.
Body
This is the main event of your press release. It's where you deliver on the promise you made in the headline and expand on the information you shared in the summary.
Paragraph 1
: This is where you put the
inverted pyramid
to work to highlight the most important information -- who, what, when, where, why, and how. Addressing each of these prompts is a tried-and-true way to make sure you've included the facts journalists need to know.
Paragraph 2
: Include supporting information to give readers context and understand why this press release is important. This paragraph can include facts, figures, and statistics, for example. This is also an excellent place to include your multimedia. Not only is adding high-quality visuals and graphics a way to increase engagement, but the multimedia you can include can also bring your story to life. For earnings press releases, in particular, financial videos are a way for companies to emphasize growth, revenue, and more. An added benefit of distributing your earnings press release with ACCESSWIRE is we don't tack on additional fees for any graphics or multi-media.
Paragraph 3
: Include at least one quote from either a c-suite executive or a subject matter expert in your company. Quotes are an extra chance for you to build your story. Not to mention, quotes are typically the most common piece of a press release that's shared with the public. Make sure you put time and attention into creating quotes that are shareable and valuable.
TIP: The ideal length of a press release is between 300 and 400 words. You can learn more,
here
.
Boilerplate
The boilerplate is a condensed "About Us" section at the end of the press release. This is where you can share an overview of your company, what you have to offer, your mission, any awards/accolades you've recently received, and your company's objectives and operations.
Boilerplates start with
About (insert company name)
.
Closing
This isn't necessarily a section, but it's a must when tying up the loose ends of your press release. The closing of your press release is marked by the use of three, pound symbols.
These symbols include em dashes on either side.
Example: — ### —
These symbols prevent additional information from being published as part of the press release.
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