Lead generation
DemandMetric reports that companies with blogs produce an average of 67% more monthly leads than companies that don’t blog.
How can you turn your company’s blog page into a lead-generation tool?
Start by publishing valuable content.
We search for answers online daily. Every blog you’ve clicked on likely promised you the answer and/or solution you were looking for.
Some delivered on their promises while others gave you nothing more than a spike in blood pressure because they didn’t help you.
The latter is what you want to avoid.
When writing your blog content, always keep your audience’s needs in the forefront.
- What do they want to know?
- What should they know?
- What's the most effective way to provide valuable information to my audience?
Content that provides value is more likely to be shared, and the more visitors your website attracts, the higher the likelihood of your brand generating leads and turning them into satisfied customers.
Cost-Effective
Aside from the time and resources you’ll invest in maintaining your blog page, it’s a cost-effective endeavor that generates great results.
That’s a combination brands want for this business.
This is especially true for companies that publish evergreen content, which is content that’s relevant for long periods of time.
Evergreen content gives brands ample opportunities to recycle, repurpose, and refresh into new pieces of content whether through social posts, press releases, ad campaigns, and more.
These promotional opportunities attract users back to your website and hopefully, into your sales funnel.
Long-Term Sustainable Strategy
Blogging is like building muscle. Though we wish we could do a single crunch and get a six-pack, that’s not reality.
Results take time and commitment. Reaping the benefits of blogging requires consistent development and distribution of relevant posts that your audience wants to read.
The more they trust you, the more they’ll refer you to their inner circle, and the more chance you’ll have at attracting more traffic and converting more customers.
SEO Opportunities
Search engine spiders constantly crawl the internet for new information to serve users.
Brands that publish fresh, relevant, SEO-focused blog posts give these spiders what they’re looking for.
When you give the spiders what they’re looking for, they’ll present your content to your target audience.
Backlink Bonus
When executed correctly,
backlinks
and blogging go hand-in-hand.
Here are a few link-building strategies to consider:
- Give other websites a reason to link back to your blog. As previously mentioned, useful content is shareable content. Keep that in mind when creating yours.
- Authors often incorporate statistics (we've included three in this blog!) into their work. If you can compile and disseminate your own data, it enhances the likelihood of other websites linking back to yours.
- Compile information. Roundup posts that draw in quotes or data on a specific subject are a fantastic link-building strategy for businesses.
Thought leadership
Popular subjects, opinion pieces, and other content can help establish your brand as an expert.
Content showcasing authoritative knowledge can enhance a brand's credibility and reliability in the market, attracting both peers and clients.
As you can see from these six examples, blogging is a powerful tool you can use to enhance your online visibility, attract leads, nurture customers, and establish your brand as a trusted authority in your industry.
