Submit a Press Release
Contact Us

September 13, 2023

5 Tips on How to Handle Negative Publicity

September 13, 2023
5 Tips on How to Handle Negative Publicity

5 Tips on How to Handle Negative Publicity

Nobody wants to receive negative publicity for their company. It's not ideal, but you need to prepare for the situation if it should occur.
An effective way to handle negative publicity I s to issue a statement with a press release.
Your press release is a powerful piece of content. It will help you clearly and effectively express your position on the situation.
If your company gets bad publicity, use press releases to talk to your customers and the media. It's an effective way to protect your brand.
When drafting this type of press release, consider these five tips.
5 Tips on How to Handle Negative Publicity   Don’t play the quiet game There’s a time and place for the quiet game. Like when your kid asks for a snack at least 100 times in a row.
But, when it comes to negative publicity, silence will only attract more negativity.
If your brand receives negative attention, you should be prepared to answer the public's questions. You can do this by issuing a fact-based press release.
Get the story straight Before sending a press release, slow down, collect all the facts, and play the devil’s advocate to identify any weaknesses in your response.
This will help you rise above the problem, see the big picture clearly, and craft your response accordingly.
Don’t point fingers Taking accountability for negative publicity is difficult but necessary. Though you'll want nothing more than to crawl in a hole and come out Scot free, that's not how it works.
When you address the problem, never point fingers. It’ll only make your brand look worse.
Take responsibility for the position your brand played in the problem and again, address the situation with facts.
Taking responsibility instead of blaming others will improve your credibility and minimize harm to your reputation.
Stay focused Own the problem instead of diverting the public’s attention with another topic.
If you veer off topic, it’ll make it seem like your brand’s avoiding the issue, covering something up, or simply not taking any accountability for the problem.
Address the issue and stick to the facts when addressing the public.
Move Forward In a way, negative publicity is like a roadblock. It gives you a chance to readjust your strategy and look ahead to the future.
When faced with bad press, lean on these tips and then share your vision with your audience.
Including your thoughts on the future and how your brand will grow from this situation layers positivity and authenticity into your response.
Share the steps your brand will take to prevent it from happening again in your press release.
Yes, words matter, and press release distribution amplifies your response to your target audience and the media. But always follow those words with actions that align with your intentions.
Do you need help with your press release distribution?
Check out our  press release services  and explore our free  press release template  to get started.The body content of your post goes here. To edit this text, click on it and delete this default text and start typing your own or paste your own from a different source.

< Older Post

Newer Post >
A man and a woman are looking at a marketing report on a clipboard.

Data Reporting for Public Relations and Marketing Professionals: Less Is More

By Jennifer Hammers • December 20, 2024
Discover the benefits of simplifying your data reports for public relations (PR) and marketing professionals. Simplified data reports allow you to focus on actionable insights that truly matter.
A woman is sitting at a table looking at a piece of paper.

Why Public Relations is Essential for Small Businesses

By Jennifer Hammers • December 16, 2024
Discover 7 reasons why your small business needs a PR strategy. From increased brand visibility to cost-effective marketing, learn how investing in public relations today supports the growth of your business.
A blue and white logo with a check mark next to it

ACCESSWIRE vs. Business Wire: Choosing the Right Press Release Distribution Service

By Jennifer Hammers • November 8, 2024
Compare ACCESS Newswire vs. Business Wire to find the right press release distribution service for your needs. Learn key differences and make an informed choice.
A logo for accesswire next to a logo for rack

ACCESSWIRE vs. Muck Rack: Choosing the Right Platform for Your PR Needs

By Jennifer Hammers • November 8, 2024
For businesses aiming to get the most out of their PR efforts, choosing the right platform is essential. ACCESSWIRE and Muck Rack are two popular PR tools, each offering unique features. But if you’re looking for comprehensive offerings, great customer reviews, and value-focused pricing, ACCESSWIRE stands out as a strong choice. Let’s break down each platform’s products, offerings, and customer reviews to help you find the right fit for your PR goals.
A blue background with the word access on it

ACCESSWIRE vs. Cision/PR Newswire: Which Platform is the Best Fit for Your Media Outreach?

By Jennifer Hammers • November 7, 2024
When it comes to press release distribution and media outreach, ACCESSWIRE and Cision are both popular choices. However, each platform offers distinct benefits and features tailored to different needs. In this comparison, we’ll look at pricing, service quality, customer reviews, distribution, and product offerings to help you decide which platform may be the best fit for your business.
A man and a woman are standing in front of a building talking to each other.

Why Building Media Relationships Matters When You Have No Immediate News to Share

By Jennifer Hammers • October 31, 2024
Understand why building strong media relationships is crucial even when you have no breaking news, and learn strategies to stay top‑of‑mind consistently. Start building a media outreach plan now.
A city skyline overlooking a body of water at sunset.

Case Study: Making Waves in Sarasota—How We Helped a Squeeze Franchise Owner Shine

By Jennifer Hammers • October 30, 2024
Read the story of a Sarasota franchise owner who gained major media exposure through targeted outreach and persuasive storytelling techniques. Read the PR Case Study now.
A woman is talking to a man in front of a camera.

Top Tips to Build Lasting Relationships with Journalists

October 28, 2024
Uncover top tips for forging strong relationships with journalists, ensuring ongoing media interest and robust coverage of your PR announcements. Strengthen your brand presence now.
A black letter board with the words `` keep it simple '' on a blue background.

The Power of the KISS Method for Public Relations Professionals

October 22, 2024
Learn how the KISS method streamlines your PR messaging and delivers clear, compelling communications that boost media engagement consistently. Read the full insights now.
Person in front of computer with charts on the screen

How Data Proves the Critical Role of Public Relations (PR) in Business Success

October 2, 2024
Explore how you can utilize data to prove PR’s pivotal role in business growth. Discover robust analytics and proven tactics that drive success and elevate brand performance. See how strategic PR makes a difference.
Show More
A man and a woman are looking at a marketing report on a clipboard.

Data Reporting for Public Relations and Marketing Professionals: Less Is More

By Jennifer Hammers • December 20, 2024
Discover the benefits of simplifying your data reports for public relations (PR) and marketing professionals. Simplified data reports allow you to focus on actionable insights that truly matter.
A woman is sitting at a table looking at a piece of paper.

Why Public Relations is Essential for Small Businesses

By Jennifer Hammers • December 16, 2024
Discover 7 reasons why your small business needs a PR strategy. From increased brand visibility to cost-effective marketing, learn how investing in public relations today supports the growth of your business.
A blue and white logo with a check mark next to it

ACCESSWIRE vs. Business Wire: Choosing the Right Press Release Distribution Service

By Jennifer Hammers • November 8, 2024
Compare ACCESS Newswire vs. Business Wire to find the right press release distribution service for your needs. Learn key differences and make an informed choice.
A logo for accesswire next to a logo for rack

ACCESSWIRE vs. Muck Rack: Choosing the Right Platform for Your PR Needs

By Jennifer Hammers • November 8, 2024
For businesses aiming to get the most out of their PR efforts, choosing the right platform is essential. ACCESSWIRE and Muck Rack are two popular PR tools, each offering unique features. But if you’re looking for comprehensive offerings, great customer reviews, and value-focused pricing, ACCESSWIRE stands out as a strong choice. Let’s break down each platform’s products, offerings, and customer reviews to help you find the right fit for your PR goals.
A blue background with the word access on it

ACCESSWIRE vs. Cision/PR Newswire: Which Platform is the Best Fit for Your Media Outreach?

By Jennifer Hammers • November 7, 2024
When it comes to press release distribution and media outreach, ACCESSWIRE and Cision are both popular choices. However, each platform offers distinct benefits and features tailored to different needs. In this comparison, we’ll look at pricing, service quality, customer reviews, distribution, and product offerings to help you decide which platform may be the best fit for your business.
A man and a woman are standing in front of a building talking to each other.

Why Building Media Relationships Matters When You Have No Immediate News to Share

By Jennifer Hammers • October 31, 2024
Understand why building strong media relationships is crucial even when you have no breaking news, and learn strategies to stay top‑of‑mind consistently. Start building a media outreach plan now.
Show More